Use your Chase card on any cruise purchase on UltimateRewards.com and earn 5 Points per $1.  The prices on the cruise are as competitive as any travel/cruise sites.  For example, if you book a $2,000 cruise for 2 people you earn 10,000 Points which is redeemable for $100 Gift Card or 10,000 miles or points at your favorite airline/hotel loyalty programs.